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One day, after a typical shopping spree in SoHo, Renée Ryan popped into a high-end pet boutique to pick up a collar and some freshening spray for Austin, her beloved white boxer. Passing the products section, she noticed lots of shampoos and conditioners, but lo and behold, no real everyday grooming products. "Most people in New York City bring their dog to a groomer, but in stores, most of the product offerings I saw were bath products", Ryan explains. "I couldn't find any maintenance systems that extended the fresh look and scent of a professional groom. My dog is a rescue and he was never really socialized. Just getting him to the vet takes 2 people, the groomer is another story completely!"
Having had a dog all her life, Renée certainly knew the pet market. She also knew the luxury beauty market thanks to 10 years in key marketing and development positions at Estée Lauder, Clinique and Unilever. It was actually with this broad experience that Renée left corporate America in 2003 to start her own New York-based beauty brand consulting firm, Ryan Basics. After garnering success with a roster of top-tier clients like John Varvatos, The Cornelia Day Resort and LXR Luxury Resorts, Renée decided it was finally time to create a line of her own.
Based on what she saw as painfully lacking in the marketplace, Renée decided to trust her instincts and create the first true line of pet beauty grooming products for dogs - and with a very special cherry on top. They'd be made with the same high standards luxury consumers expect from the products they use themselves.
During the research phase, Renée found that all the focus group meetings would end the same way: hours after meetings were scheduled to end, people would still be opening up about the joy their dogs brought to their lives, or the pain they would feel once their dogs left this world. In fact, each meeting was like a therapy session and the overall consensus was crystal-clear: people consider their dogs to be a part of the family. They love them. They want only the best for them.
And that became the cornerstone for everything. Renée brought together an outstanding team of cosmetic industry all-stars to help turn her dream into reality. Swiss fragrance house Givaudan (an industry leader that's been creating award-winning fragrances for over 70 years) signed on to develop the Sexy Beast Signature scent. Also on board was a renowned industrial designer and chemist, the formulator at Kiehls for over 17 years. With the recruitment of Beth Ehrenberg (marketing and creative specialist formerly with Anna Sui and Escada fragrances) the team was complete. The rest, as they say, is history.
The entire team worked hard to bring a little bit of luxury into a dog's world, resulting in a collection that's as much about how pet owners treat their dogs, as it is about those very pets staying fresh, while looking and smelling fabulous. Above all, the brand collection is about love. As mentioned above, when all is said and done, dogs are family. The Sexy Beast brand is a reflection of that very special bond and is a tireless tribute to it, through and through. Just ask Austin.
Sexy Beast™ is not your typical grooming line.
The Sexy Beast™ signature collection is a true styling system designed to extend the time in between grooming appointments.
Fragrance, finishing products and luxury pet gifts for pampered pets and the people who love them. Love your dog.