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Sexy Beast: Canine Style Unleashed
PACKAGE DESIGN
When creating this quality object I was inspired by the objects that are in a dog's everyday life and the bond between dog and owner, resulting in a design that is an iconic and subtle representation of the dog bone.

The monumental shape is clean and caring while simultaneously reflecting solidity and strength. The juxtaposition of sharp geometric contours and the soft organic central belly embodies this synergy of virtues that form the basis of a strong relationship. The bottle is also an extension of the scent - romantic but solid, regal but intimate.

During this process of creation and design, my priority has always been the ultimate quality of this brand. Whether it is by using a soft touch material, creating a bottle with an integrated pump or by the development of the high-fashion worthy collection of secondary packaging, everything expresses quality and desirability. Karim

www.karimrashid.com


Karim Rashid is one of the most prolific designers of his generation and is largely credited for bringing exceptional, affordable design to the masses via iconic products like the Oh Chair and Garbo Trashcan. His perspective and clients are global and he considers himself a cultural shaper doing projects ranging from products, interiors, fashion, furniture, lighting, to art and music. In 1993 Karim opened his own studio in New York City. His clients include Umbra, Nambe, Magis, Edra, Prada, Mikasa, Target, Issey Miyake, Copco and Alessi, among others. He designed the Morimoto restaurant in Philadelphia, Semiramis hotel in Athens and Nooch in NYC. Presently he is working in 23 countries. He has won numerous awards and his work is in the permanent collection of 14 Museums including MoMA and SFMoMA. He exhibits art at Sandra Gering and Deitch Projects in New York. Karim has published two monographs titled 'I Want to Change the World' (Rizzoli, 2001) and 'Evolution' (Universe, 2004) as well as a new portfolio book published by Chronicle books (2004), and 'Digipop' a digital exploration of computer graphics (Taschen 2005). He edited the International Design Yearbook 18 for Calmann and King 2003 and released two CD's available on Seattle boutique label, Neverstop.
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Sexy Beast™ is not your typical grooming line. The Sexy Beast™ signature collection is a true styling system designed to extend the time in between grooming appointments. Fragrance, finishing products and luxury pet gifts for pampered pets and the people who love them. Love your dog.