EVERY DOG HAS ITS DAY WITH SEXY BEAST™

NEW YORK, NY – LOVE YOUR DOG. Introducing Sexy Beast™, a new, luxury canine-care brand that provides dogs with the ultimate in pampering. From an enticing unisex pet fragrance to a shimmery powder and revitalizing gloss, Sexy Beast™ offers primped pooches another way to look and smell great while wearing designer duds.

Today’s dogs are more than just pets. They are seen gracing the pages of magazines with celebrity owners, getting pampered at the hottest doggie-spas and dining at the trendiest cafés. It is clear that America’s relationship with their dogs is evolving and continuously setting new standards in the pet industry.*

The Sexy Beast™ brand brings luxury and glamour to the pet market and is proud to be part of the ground breaking “pet beauty” category. Created by Renée Ryan, marketing and branding guru in the beauty industry, for her white boxer, Austin. Renée noticed Austin could usually use a little freshening up in between his grooming visits. She searched high and low for the perfect products to use to get rid of any smells and care for Austin’s coat. After finding countless dog shampoos and conditioners, but nothing to use between washes, Renée decided to create her own products and Sexy Beast™ was born.

As pet owners continue to see their dogs as part of the family, the need for traditionally “human” products made available for canines, will also continue to grow. Integrating pet care and fragrance, Sexy Beast™ offers the luxury customer a prestige brand that is “100% vegan, 100% safe and 100% sexy” – for all dogs.

World-renowned industrial designer, Karim Rashid, created the sleek ergonomic fragrance bottle and it’s iconic outer packaging. As a result, the Sexy Beast™ brand is modern, edgy and luxurious as well as hypo-allergenic with its plant and mineral-based formulas. Centered around the signature fragrance, this 3-step styling and finishing product line is designed for daily use and keeps dogs looking and smelling fresh as it extends the time between grooming appointments. Much like the way we wash, use deodorant and lotion and then finish with fragrance before we start each day, Sexy Beast™ is a daily beauty regimen for your dog.

“In creating Sexy Beast, our goal was to create the first true line of pet-beauty products, made especially for dogs, but with the same high standards that our customer would expect from the products they use themselves,” said founder, Renée Ryan. “It’s far from your typical dog grooming line. The Sexy Beast collection is as much about how we, as pet owners, feel about our dogs, as it is about keeping them clean and fresh, all while looking and smelling fabulous,” said Renée. “Our dogs are like our children, they are members of our families, with us in our homes, at work and at play. They are a part of us and the Sexy Beast products are a reflection of that bond.”

The Sexy Beast collection includes:

Step 1: Fresh ($26.00, 5.1 oz.) – a botanical water infusion formulated to gently cleanse, deodorize and refresh a dog’s coat. Natural chamomile oil neutralizes odors while extracts of lavender and rosemary cleanse, soothe and condition skin. Adds a shine and leaves hair healthy, hydrated and subtly fragranced.

Step 2: Powder ($26.00, .90 oz.) – a light, plant-based, talc-free formula designed to add body and texture to the coat while leaving behind a subtle shimmer. Available in three shades (light, medium and dark), Powder naturally absorbs oil and removes residue. Extracts of chamomile deodorize while lavender and rosemary leaf soothe and condition skin and help to regulate oil production. Diatomaceous Earth serves as a natural insect repellent.

Step 3: Gloss ($28.00, 5.1 oz.) – a lightweight finishing mist that hydrates the coat, restores luster and adds shine. Made with pure safflower, chamomile flower, lavender and rosemary oils, this grooming treat softens the hair so your dog’s coat looks polished and lustrous.

The Signature Fragrance ($50.00 for 1.7 oz. and $65.00 for 3.4 oz.) – this musky blend of bergamot, vanilla, patchouli, mandarin and nutmeg oils is a distinct and highly-addictive unisex pet fragrance that is 100% safe for all breeds. It was designed with a dog’s sensitive sense of smell in mind and utilizes a low level of alcohol. Evoking the warm and comforting emotion of unconditional love with a sense of spirited affection, the Sexy Beast™ Signature Fragrance defines the modern dog.

All Sexy Beast™ products are hypo-allergenic.

*According to the American Animal Medical Association, 63% of the U.S. population are pet owners and 83% of them go by “mom” or “dad” when defining their relationship with their dog.

“Sexy Beast,” “canine style unleashed” and “100% vegan, 100% safe and 100% sexy” are all trademarks of Project Rover, LLC, Dist., New York, NY 10013.
EVERY DOG HAS ITS DAY WITH SEXY BEAST™ DOG FRAGRANCE - THE LATEST FOR YOUR PAMPERED POOCH.