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Women's Wear Daily (2)

PET BRIEFS, FRIDAY, 08/18/06
Does your dog have a daily beauty regimen? No? For shame.

Sexy Beast, a luxury dog brand, has created "the first true line of pet beauty products made especially for dogs," according to their press release.

Among the products in the three-step regimen: Fresh, which will clean and deodorize Sparky's coat ($26 for 5.1 ounces); Powder, available in light, medium and dark ($26 for .9 ounces), which absorbs oil and adds - yes - body and texture to Fifi's coat along with "a subtle shimmer;" and for the final touch, Gloss, a lightweight finishing mist that will hydrate Bubba's fur, restore luster and make it shine ($28 for 5.1 ounces).

And if these three steps seem to be missing some essential something, you can finish off with Signature Fragrance ($65 for 3.4 ounces or $50 for 1.7 ounces), a blend of bergamot and vanilla. The plant- and mineral-based products are chemical-free, include soothing scents such as lavender and are also natural insect repellents. The company says its products are 100 percent vegan, 100 percent safe for all breeds . . . and 100 percent sexy.

For information, go to www.sexybeaststyle.com.

Sexy Beast™ is not your typical grooming line. The Sexy Beast™ signature collection is a true styling system designed to extend the time in between grooming appointments. Fragrance, finishing products and luxury pet gifts for pampered pets and the people who love them. Love your dog.